VELVET REVOLVER Is The Face of JOHN VARVATOS' Spring 2007 Campaign

February 1, 2007

VELVET REVOLVER has been selected by John Varvatos, the man behind the award-winning clothing brand, to be the face of the brand's spring 2007 ad campaign.

Created by New York agency Yard, with photography by music documentarian Danny Clinch, the campaign captures the members of VELVET REVOLVER in such Los Angeles locations as the Hollywood Boulevard.

The VELVET REVOLVER campaign is expected to run for six months and include print, Internet and outdoor advertising.

Check out some of the pictures at www.johnvarvatos.com.

VELVET REVOLVER drummer Matt Sorum revealed during a Camp Freddy Radio broadcast on Los Angeles' Indie 103.1 FM earlier in the month that the band will team up with AEROSMITH for some South American dates in April. The trek is expected to include stops in Argentina, Brazil and Colombia.

VELVET REVOLVER is recording its second album, tentatively titled "Libertad", with producer Brendan O'Brien, who's worked with AUDIOSLAVE, PEARL JAM and singer Scott Weiland's former group, STONE TEMPLE PILOTS. An initial stint with producer Rick Rubin did not work out.

VELVET REVOLVER hopes to release "Libertad" in early May. Weiland is also working on his second solo album, which he said will surface sometime in 2008 on his own label, Softdrive Records.

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